DKNY wowed us with their Fall 2012 Collection last February and now that wow factor has tripled with the release of their new ad campaign featuring brand ambassador Ashley Greene (The Twilight Saga: Breaking Dawn – Part 2).
Starting this morning and continuing throughout the day, DKNYPRGIRL.com released 7 shots from the new Ashley Greene for DKNY Fall 2012 campaign. The campaign (which was shot earlier this spring) was shot in various locations (by photographer Peter Lindbergh) in New York City, as evident by the location’s on each ad shot. One of our favorite looks is #1 in our slideshow below of Ashley getting into a New York City yellow taxi, nothing is more New York than that.
This ad campaign is chic and sexy and embodies the DKNY brand all without looking like a typical ad campaign, if you take away the DKNY branding, we would have easily mistaken this as a high-fashion editorial spread.
The Fall 2012 collection is already making its way onto DKNY.com and should be in stores soon.
Ashley Greene for DKNY Fall 2012