In addition to her upcoming guest roll on season 4 of GLEE, actress Kate Hudson is continuing with another gig, being the face for Ann Taylor’s Fall 2012 collection.
The Fall 2012 campaign,which was shot that the French chateau-inspired Craven Estate mansion in Pasadena, Calif, will appear in national print and in-store elements as well as outdoor marketing i.e. billboards in select areas. The Kate Hudson Fall 2012 Ann Taylor ad campaign will also be the time Ann Taylor’s marketing will appear in Canada. The ad campaign will been seen via outdoor marketing in Toronto to help support the first Ann Taylor international store fronts. The new stores (two total) will open in Toronto in October and November.
What does Kate have to say about partnering with Ann Taylor again? She told WWD “Fall is always my favorite season. I love layers and Ann Taylor is really going for more color and prints and fashion and stepping out of the box for their company. Sometimes when you work with big brands, you feel they have a very specific formula and I think Ann Taylor goes further with it.…Ann Taylor isn’t afraid of a little sexiness. I think it’s about a working woman who can own her own sensuality.”
When asked about her new GLEE role as Rachel Berry’s (Lea Michele) new dance teacher at NYADA Hudson said “Since dance is a requirement and definitely not Rachel’s strong point, you can expect some conflict between our characters,”
Besides the new Fall 2012 ad campaign,Kate Hudson will also appear in the brands holiday 2012 campaign to be revealed this winter.