Joining the ranks of Ellen DeGeneres, Taylor Swift, Sofia Vergara as the new face of Cover Girl cosmetics is music artist Pink.
“Pink is a powerful and provocative role model who has always been an advocate of individualism and making no apologies for who you are,” said Esi Eggleston Bracey, vice president and general manager to WWD. “We have admired Pink’s art and her attitude for years. We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our family.”
Pinks new ad campaign will be styled by Cover Girl’s global creative design director Pat McGrath and will stay true to Pink’s rock look while exploring beauty with an edge.
The Grammy winning singer says “I have a lot to celebrate. I called my new album “The Truth About Love”, and the truth is that I have my beautiful family and baby girl, my new music, and now my partnership with Cover Girl to love. Joining a group of women who have always inspired me — to laugh out loud, let my guard down or play around with my beauty look — is such an honor.”
Look for Pink’s Cover Girl ad campaign to hit magazines this November.