Cosmetics brand Bobbi Brown is getting ready to launch their first ever pop-up shop in the heart of New York City…the Grand Central Terminal.
The Bobbi Brown pop-up shop will be located in the Lexington Avenue passage, which is home to other cosmetics and skin care brands lik MAC, Origins, and The Art of Shaving. With a uniquely designed 800 sq ft space, the pop-up shop will feature photos of Bobbi in action from around the world while incorporating industrial design aesthetic of Bobbi’s Montclair free-standing store.
“I am so excited to be opening our first pop-up shop in the US,” says Bobbi Brown, makeup artist and Founder of Bobbi Brown Cosmetics, “A broad cross-section of women pass through Grand Central every day, so it is the perfect location to be in the middle of all of the excitement and capture women on-the-go.”
Shoppers will find that the pop-up shop houses Bobbi Brown’s entire color cosmetics, fragrance and skincare collection while promoting the new Long-Wear Foundation and Creamy Matte Lipcolor collections. Five makeup artists will be in store at all times to provide iconic Bobbi Brown high-touch service including 5-minute “instant pretty” touch ups and free makeup lessons. Bobbi’s personal manicurist, Roza Israel, will set up shop for the grand opening, offering 10-minute manicures to consumers and commuters alike on a first come-first serve basis.
“This pop-up shop will enable us to connect directly with our consumers,” says Maureen Case, President of Bobbi Brown Cosmetics, “It will showcase some of the best elements from our global free-standing stores, will bring the best of Bobbi to life, and will have a halo effect on consumers shopping in other locations closer to home.”
The Bobbi Brown pop-up shop will open in just two weeks at Grand Central, just in time for the upcoming holiday seasons, making gift shopping and last minute make-up fixes super easy for travelers and Manhattan locals.