One of our favorite ad campaigns from last year was the White House Black Market television ad featuring a tap dancing Coco Rocha. Well Ms. Rocha is back for the Fall 2012 campaign in a television ad entitled ‘Alter Ego’.
Coco will once again be tapping a carefully choreographed dance routine that was perfected with the help of Broadway choreographer Laurin Latarro. Featuring approximately 12 different head-to-toe looks in the 30 second spot – Rocha becomes the tap dance equivalent of a quick change artist. All plays out with a surprise reveal that takes the concept to the next level.
The new TV spot is just part of the new Fall 2012 marketing campaign for White House Black Market that will also include print ads and marketing images, photographed by Glen Luchford and will also carry through with the dance theme.
You can get a first look at the new Fall 2012 WHBM campaign featuring Coco Rocha below.
Coco Rocha for White House Black Market Fall 2012
[...] You can see the :30 ad spot now before its national premiere on September 30th. You can also see images from the White House Black Market print campaign here. [...]