We’ve already given a first look into the Fall 2012 White House Black Market ad campaign staring Coco Rocha.  Now we are giving a first look a the finished video along with a behind the scenes look at how this sequel entitled ‘Alter Ego’ came about.

For the spot she perfected her moves with the help of Broadway choreographer Laurin Latarro.  Featuring approximately 12 different head-to-toe looks in the 30 second spot – Rocha becomes the tap dance equivalent of a quick change artist.  All plays out with a surprise reveal that takes the concept to the next level.

You can see the :30 ad spot now before its national premiere on September 30th.  You can also see images from the White House Black Market print campaign here.