We love when brands take creative marketing to a new level outside of the typical press preview and billboard ads. To help spread the word and celebrate the launch of Donna Karan Evolution, a technological breakthrough in hosiery that works as “a day spa for your legs”, designer Donna Karan commissioned a short film short film that embraces and celebrates a woman’s legs.
“A woman’s legs are her foundation. Strong, seductive, sensual, they take her everywhere she needs to go in her journey forward” ~ Donna Karan
The film titled Haven’t We Met Before was directed by Oscar winning actress and SMASH star Anjelica Huston and stars Felicity Jones and Jack Davenport as two lovers. ‘Haven’t We Met Before’ is a tale of a man and a woman who are tangled in the finer details of allurement, where every word, every look, every laugh, and every brush of the knee becomes a moment to savor. The film begins by following Felicity as she gets ready for the evening ahead. Her every moment taken in care and attention, applying her lipstick, slipping on her hosiery, a quiet feeling of excitement rising when she thinks of what might come next. Filmed at The Surrey Hotel located on Manhattan’s Upper East Side. The whole cast can be seen wearing Donna Karan New York throughout the film.
To celebrate the launch of the Haven’t We Met Before, Donna hosted an intimate screening at her late husband Stephan Weiss’ studio followed by a cocktails, brunch, and a Q&A with the cast which was moderated by Andre Leon Talley. In attendance were Donna Karan, Anjelica Huston, Jack Davenport, Gina Gershon, Bernadette Peters, Amanda Ross, Martin Lowe, and more.