We first found out Rita Ora was going to be the new face for DKNY when BTS of her photo shoot were tweeted out by DKNY PR Girl, and then Ms. Ora closed out the DKNY Spring 2014 runway show followed by an amazing performance at the DKNY25 Birthday Bash. All the build-up could only mean one thing, her ad campaign for the DKNY Resort 2014 collection was going to be amazing, and guess what we were right.
Rita’s new ad campaign for the iconic brand hit the web today and its playful, colorful, and full of New York goodness. Shot in the middle of NYC’s Times Square, Ora shows off looks from DKNY, DKNY Pure and DKNY Jeans that range from a gold sequin skirt, a mesh DKNY jersey, to the new definition of layering featuring some bright, bold colors.
Take a look at the new ad campaign below and shop some of the looks now on DKNY.com