To help celebrate the launch of #instaGLAM, COVERGIRL is helping Katy kick off her PRISMATIC world tour in a big way. COVERGIRL is excited to sponsor the North American leg of Katy’s Prismatic World Tour and show off Katy Perry’s #instaGLAM collection to fans. KatyCats will be walking on air thanks to the fun activations at all of the tour stops. Larger than life photo activations, samples from the #instaGLAM collection and a contest to send two lucky fans up on stage with Katy promise to make tour-day like your birthday. Additionally, fans will be treated to COVERGIRL coupon booklets and diffraction glasses to enhance the show. Outside the arena, KatyCats and COVERGIRL fans will be able to engage with exclusive content on COVERGIRLs social channels including behind the scenes images, beauty how-to’s and more.
Plus, we’ve got the 411 on how celebrity makeup artist Jake Bailey puts together the “Katy Perry Face” plus check out the video below to go BTS of Katy’s #instaGLAM photoshoot.
Lashblast Volume Mascara – Very Black & Black
Ready, Set Gorgeous Foundation – Buff Beige
Ready, Set Gorgeous Pressed Powder – Light/Medium
Ready, Set Gorgeous Concealer – Light/Medium